This fall I have a class in Social media at my school of business, and I would like to share some advices I recently got. I guess we all want to be heard and have others seeing or posts that we put our efforts in making. We want to be admired for our good work, even though that’s tough to admit, but I think the need for recognation and to contribute in a community lyes deep within us all or at least many of us. The high tech era we live in, gives us so many new opportunities for exposure of our talents, opinions and personalities, and for looking at other peoples work. In Norway, a country with only 5 million people, there are registered approximately 500 000 blogs. That is a great amount of bloggers. So how do we do this, and how do we behave in a fruitful way online?
The most important thing for making it on the social media scene are the relationships we build. The genuine relationships that makes value for both parts. Being excited for other peoples talents and giving them recognizion when you think they have done something great. Be sure to show your appreciation when someone you admire posts a good photo. Being unselfish and genuinely doing to others what you want them to do for you is a good advice. Show your interest for your friends, and you might have earned the right to be liked back. Put time into others work, and forget about yourself for a while. And help people on their way if you can! If other people comment on your stuff, be sure to show them your appreciation. Find people similar to you (and of course others you might like) and make a network with positive people wanting to build each other up
Having a plan
What do you want to write about? Do you want a place to get feedback on your photos? Do you want to produce stuff yourself, or share other peoples stuff? How often will you make new posts? What’s your purpouse of having a blog?
I think it’s important to post things with your heart on the right place. A populare blogger in Norway told our class that you should be really proud of at least 1 out of 3 of your posts. If you’re out of inspiration, don’t post just to post.
Value for others
The most read blogs are the once that gives some sort of value for the reader. Don’t be to into yourself! Think about how you can contribute to others. It can be as simple as posting a beautiful photo, or giving people advice for how to dress, beauty advises or by having a good story to tell. People want to feel they get something out of it. Listen to what people need, and use your talents to contribute!
In American retail there is a 70/20/10-rule.
If I should relate that to blogging, it could be like this: At least 70 % of your posts should have some sort of value for others. 20% of your time online should be in dialog with others. There’s only 10% left for writing about yourself only for your own interests.
Don’t keep secrets, share your knowledge
Arrange for people to be engaged, let them give you advises and come with solutions or suggestions, and value their opinion.
And..Use pictures and media. People get many times more out of that, than with only a text. Statistics show that people enjoy others posts the most when they contain video and media and the least when it’s writing alone or just a link.
Here’s a picture for you..Haha
Last but NOT least:
Earning the rights to be successful online is key! Remember that you’re one out of too many, and not that interesting for others to begin with. But making an other person interesting will give you a friend for life
(Quote by Ingeborg Volan)
I hope this could be of any help!